i hope these come out big enough...if not, check our photobucket.
Saturday, 23 January 2010
Thursday, 5 November 2009
full script
Hello, this is Brand New and we are here to pitch forward the idea of an on-line magazine to expand the market and increase sales for Universal Works.
Universal Works brand essence is:
honest (pause)
functional (pause)
and individual
Universal Works targets the male consumer that are not lead by fashion, but follow what they like themselves. The male market seems to be more mature and timeless and this is why the garments are functioned and designed to last. The foundation of the brand has been built up on inspiration and details of scandanavian and japanese design, and to focus less on fashion and more on function (pause), fit (pause) and cut of garments. This flows right through to the work ethics of the brand as all the garments are manufactured with care and attention and this is reflected through the marketing of handmade designed labels and lookbooks. However, this does not show the quality and care of the garments.
Universal Works have no other marketing except through their stockists. Universal Works has some well named stockists under their belt including oi poli and mywardrobe.com, this gives universal works publicity everytime consumers visit the store or website. The stockists are spread throughout the world in specific areas to contact the consumer and create awareness of the brand such as Bloomingdales in New York and Fenix in London. The bureau is another stockist, situated in Belfast which has it's own blog and this has presented Universal Works with more publicity through word of mouth, but too expand their market and increase sales Universal Works needs to market and brand themselves as a lifestyle.
(this then flows onto the consumer lifestyle)
Emma C x
Universal Works brand essence is:
honest (pause)
functional (pause)
and individual
Universal Works targets the male consumer that are not lead by fashion, but follow what they like themselves. The male market seems to be more mature and timeless and this is why the garments are functioned and designed to last. The foundation of the brand has been built up on inspiration and details of scandanavian and japanese design, and to focus less on fashion and more on function (pause), fit (pause) and cut of garments. This flows right through to the work ethics of the brand as all the garments are manufactured with care and attention and this is reflected through the marketing of handmade designed labels and lookbooks. However, this does not show the quality and care of the garments.
Universal Works have no other marketing except through their stockists. Universal Works has some well named stockists under their belt including oi poli and mywardrobe.com, this gives universal works publicity everytime consumers visit the store or website. The stockists are spread throughout the world in specific areas to contact the consumer and create awareness of the brand such as Bloomingdales in New York and Fenix in London. The bureau is another stockist, situated in Belfast which has it's own blog and this has presented Universal Works with more publicity through word of mouth, but too expand their market and increase sales Universal Works needs to market and brand themselves as a lifestyle.
(this then flows onto the consumer lifestyle)
Emma C x
Wednesday, 4 November 2009
ANOTHER SLIDE.
Sorry it's so small but my internet is so rubbish right now & will only upload it small... GRR!
It's to go after Mily's .
Looks a bit boring, couldn't think what else to do with it?
Jo.T
emma's script
hey girls
sorry about what has happened girls i am a cripple!
here is my script it's probs just under 2 mins so gives you more time to talk about the online magazine itself!
Universal Works brand essence is:
honest
functional
and individual
the foundation of the brand has been built up on inspiration and details of scandanavian and japanese design, and to focus less on fashion and more on function, fit and cut of garments.
This flows right through to the work ethics of the brand as all the garments are manufactured with care and attention and this is reflected through the marketing of handmade designed labels and lookbooks. However, this does not show the quality of the garments.
Universal Works have no other marketing except through their stockists. The bureau has it's own blog and this has presented Universal Works with more publicity, but too expand their market and increase sales Universal Works needs to market and brand themselves as a lifestyle.
(this then flows onto the consumer lifestyle)
Thanks guys xxx
sorry about what has happened girls i am a cripple!
here is my script it's probs just under 2 mins so gives you more time to talk about the online magazine itself!
Universal Works brand essence is:
honest
functional
and individual
the foundation of the brand has been built up on inspiration and details of scandanavian and japanese design, and to focus less on fashion and more on function, fit and cut of garments.
This flows right through to the work ethics of the brand as all the garments are manufactured with care and attention and this is reflected through the marketing of handmade designed labels and lookbooks. However, this does not show the quality of the garments.
Universal Works have no other marketing except through their stockists. The bureau has it's own blog and this has presented Universal Works with more publicity, but too expand their market and increase sales Universal Works needs to market and brand themselves as a lifestyle.
(this then flows onto the consumer lifestyle)
Thanks guys xxx
MILY & JO SECTION.
We think that an exciting way for universal works to develop its current market share and create a new visual identity would be to fabricate an online magazine.
This magazine would be inspired by the creative world, exploring photographers, artists, travel, culture, music, films, architecture and design influences. This would engage the consumer and keep them captivated on the UW for longer as it would be a comfortable, interesting environment
The contents of the magazine will consist of articles, promotions of exhibitions and reviews. This will help promote their cause. For example, illustrator Henri Draws would show his work and have a interview and in return he would be photographed wearing the UW clothes for the website. This would reflect UW ethics in terms of honesty and working within a close knit community that helps each other out. This would help expand the market share within the right, selective market.
A strong feature of the online magazine is that all of the professionals wearing the UW clothing will have easy links which the consumer follow and be connected to the online store., available for them to purchase.
The magazine will clearly represent the Universal Works brand essence in both content and design.
To follow from the idea of the cose knit communities, to promote and advertise the magazine would be to use the people who have been featured. For example if the magazine featured and exhibiton then they in turn would promote the website address, such as a projection of the website on a wall, or have a small collection of clothes available to view. Obviously these ideas would be negotiated with whomever you are working with.
We think this idea would be particularly successful in what UWs objectives are, which is to expand selectively and to the right social market.
We can develop the concept of the online magazine to build an online community through subscriptions and readers being able to connect and communicate. If this idea works in terms of people subscribing and being actively involved with universal works then it would be possible to expand and create a universal network of people with similar interests, all online.
Having been to the trend briefing lecture yesterday, we now are sure that social networking is the way forward and the rebuilding of communities is essential in not only today’s society but also for the next decade.
This magazine would be inspired by the creative world, exploring photographers, artists, travel, culture, music, films, architecture and design influences. This would engage the consumer and keep them captivated on the UW for longer as it would be a comfortable, interesting environment
The contents of the magazine will consist of articles, promotions of exhibitions and reviews. This will help promote their cause. For example, illustrator Henri Draws would show his work and have a interview and in return he would be photographed wearing the UW clothes for the website. This would reflect UW ethics in terms of honesty and working within a close knit community that helps each other out. This would help expand the market share within the right, selective market.
A strong feature of the online magazine is that all of the professionals wearing the UW clothing will have easy links which the consumer follow and be connected to the online store., available for them to purchase.
The magazine will clearly represent the Universal Works brand essence in both content and design.
To follow from the idea of the cose knit communities, to promote and advertise the magazine would be to use the people who have been featured. For example if the magazine featured and exhibiton then they in turn would promote the website address, such as a projection of the website on a wall, or have a small collection of clothes available to view. Obviously these ideas would be negotiated with whomever you are working with.
We think this idea would be particularly successful in what UWs objectives are, which is to expand selectively and to the right social market.
We can develop the concept of the online magazine to build an online community through subscriptions and readers being able to connect and communicate. If this idea works in terms of people subscribing and being actively involved with universal works then it would be possible to expand and create a universal network of people with similar interests, all online.
Having been to the trend briefing lecture yesterday, we now are sure that social networking is the way forward and the rebuilding of communities is essential in not only today’s society but also for the next decade.
Subscribe to:
Comments (Atom)