emma's script

hey girls

sorry about what has happened girls i am a cripple!

here is my script it's probs just under 2 mins so gives you more time to talk about the online magazine itself!

Universal Works brand essence is:
honest
functional
and individual

the foundation of the brand has been built up on inspiration and details of scandanavian and japanese design, and to focus less on fashion and more on function, fit and cut of garments.
This flows right through to the work ethics of the brand as all the garments are manufactured with care and attention and this is reflected through the marketing of handmade designed labels and lookbooks. However, this does not show the quality of the garments.

Universal Works have no other marketing except through their stockists. The bureau has it's own blog and this has presented Universal Works with more publicity, but too expand their market and increase sales Universal Works needs to market and brand themselves as a lifestyle.

(this then flows onto the consumer lifestyle)

Thanks guys xxx