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Hello, this is Brand New and we are here to pitch forward the idea of an on-line magazine to expand the market and increase sales for Universal Works.

Universal Works brand essence is:
honest (pause)
functional (pause)
and individual

Universal Works targets the male consumer that are not lead by fashion, but follow what they like themselves. The male market seems to be more mature and timeless and this is why the garments are functioned and designed to last. The foundation of the brand has been built up on inspiration and details of scandanavian and japanese design, and to focus less on fashion and more on function (pause), fit (pause) and cut of garments. This flows right through to the work ethics of the brand as all the garments are manufactured with care and attention and this is reflected through the marketing of handmade designed labels and lookbooks. However, this does not show the quality and care of the garments.

Universal Works have no other marketing except through their stockists. Universal Works has some well named stockists under their belt including oi poli and mywardrobe.com, this gives universal works publicity everytime consumers visit the store or website. The stockists are spread throughout the world in specific areas to contact the consumer and create awareness of the brand such as Bloomingdales in New York and Fenix in London. The bureau is another stockist, situated in Belfast which has it's own blog and this has presented Universal Works with more publicity through word of mouth, but too expand their market and increase sales Universal Works needs to market and brand themselves as a lifestyle.

(this then flows onto the consumer lifestyle)

Emma C x